Facts about Huda Beauty brand and its founder

The Huda Beauty brand quickly reached the world and outperformed many global competitors. Many believed that it relied on its large follower base, which is the reason for its spread. Others believe that the intelligence of the brand founder and luck are what made this brand successful. Whatever the reasons, here we will talk exclusively about a group of facts about the Huda Beauty brand, this legend and the leading company in the field of makeup and others.

Huda Kattan is Iraqi origin and was born in Oklahoma

Huda Kattan, the founder of the Huda Beauty empire for makeup and cosmetics, is of Arab origin from Iraq and boasts of her roots and Arab origins everywhere. She also benefited from her upbringing in the United States of America, specifically in Oklahoma, to learn from different civilizations how to set goals and ambition to reach the world, as she skillfully combined the American way of managing successful businesses and the Arab mind that loves beauty and uniqueness.

Huda Kattan started as a beauty advice blogger in 2010

Her personality is Huda Kattan, a cheerful and outgoing person who loved to talk about everything related to beauty as a personal passion, so she started a blog and a YouTube channel in 2010, where she published advice for girls in UAE and the world about how to apply makeup and the appropriate care routine, knowing that she is one of the pioneers in this field at that time, it was limited, so this was the gift to reach the greatest interaction among those enthusiastic about such content, and here she found an important base as a beginning to believe that she could succeed in the field of makeup and establish her own brand.

The launch of Huda Beauty brand with false eyelashes

According to an interview in which she tells the audience how she turned an amount not exceeding thousands into the first million in the company, Huda Kattan says that her beginning was after girls saw her thick eyelashes and the comments were filled with questions about them, so she studied the market and discovered that there was an urgent need for such products, which made her buy with her capital, which she borrowed from her sister, thousands of pairs of false eyelashes and head to one of the best factories to redesign them according to the style she prefers, and here was the first step in her exciting journey that all women in the world talk about, not just our Arab region.

The spread of Huda Beauty in the American markets

Huda Kattan's relationship with the United States of America was not limited to being the place of her birth, but this was only the beginning, which was followed by studying at the University of Michigan before moving to Dubai with her family, then deciding after a short period to return to Los Angeles and learn makeup and its techniques professionally, to settle after that in the Emirates and establish the Huda Beauty brand. To achieve the organization's goals of making Huda Beauty a global brand with many followers in the United States, it decided to list all the brand's products on the Sephora website in 2015, which would be a huge leap towards overwhelming success.

2016 & 2017 Huda Beauty products began to expand

During the first week of Huda Beauty's false eyelashes being displayed on the Sephora Dubai website, seven thousand sales were achieved, as the number of these sales was planned to be during an entire year and not a week. This number amazed and surprised the website and the smart businesswoman Huda Kattan, who decided to gradually expand the products between 2016 and 2017 because she understood the market and its demands. The first step was Huda Beauty lip liner pencils, which also sold about 55 thousand within a week. This expansion continued to reach more than 140 products that we are proud of their quality and beauty.

Perfumes Join Huda Beauty Collection

In order for the perfume brand to have its own moment, which it naturally deserves, Huda Kattan decided to introduce perfumes as a separate line under the name Kayali, after she decided that it was time for perfumes to join the Huda Beauty collection, and this is in line with a previous statement by Huda Kattan that her sister Mona Kattan was the one who introduced her to the style of perfume layers and the world of fragrant scents and skillfully convinced her that this is the ideal next stage for the company. The Kayali perfume blend from Huda Beauty has been very popular, especially among members of Generation Z, as the variety of formations and scents has made it a priority for perfume lovers in UAE and the world.

Social media was used to promote the Huda Beauty brand

Because Huda Kattan's appearance on YouTube and her personal blog was within the framework of makeup tips and she had previously launched the Huda Beauty brand, her products had great credibility among followers, especially after proving their quality, so Huda Kattan continued on the same path and used social media to promote the brand by monitoring the huge following, and she was also keen to be very close to people and show her personal life, which gave the brand a sense of familiarity and affection that greatly helped increase love for it.

Kim Kardashian is one of Huda Beauty's users

After the launch of the Huda Beauty brand in America, the Kardashian family filmed the Huda Beauty false eyelashes experience to give the brand an additional base of fame, and Kim Kardashian has continued with a group of celebrities using these eyelashes and others in their distinctive looks, and it is worth noting that Huda Beauty products have not achieved this success except because they have the highest standards of quality and diversity in line with expectations to achieve the best professional experience.

Reviving Huda Beauty after the fall

After 2020, Huda Kattan decided to commit to a secondary role in the company and appoint an executive director to take over the main tasks, but the company soon noticed the large amount of criticism that affected the issue of quality and other negatives, so the decision was to return to the main position and revive the brand through radical changes in the production lines accompanied by a change in the logo and packaging and more points to reach safety.